How Corrie's Barefoot Massage Rebranded Her Business for Success
Learn how Master Shryne design and web services helped transform a therapist’s brand from bland to grand.
Corrie Garnet has been working as a prominent massage therapist in St Augustine, Florida for over 8 years.
Launched in 2018, her practice focuses on Ashiatsu, a unique niche in massage therapy involving use of the feet on the body. She heals clients of all ages with a wide range of issues utilizing a variety of techniques such as hot stones and warm towels alongside her premium massage therapy and ashiatsu.
Corrie graduated from the University of Massachusetts, Amherst in 2005 with a BA in Human Services and a minor in psychology. She obtained certification as a level 1 Reiki practitioner in 2006 and became a nurse in 2009. Most recently, she attended training and earned certification in Ashiatsu Deepfeet Bar Therapy.
In her pursuit of a career in the nursing profession she was required to enroll in several anatomy and physiology courses which led her to apprentice with a massage therapist and she obtained her Florida massage license in 2018.
'The Challenge'
Changing public opinion on foot imagery and creating coordination and focus in the brand.
Corrie has been dealing with a unique problem due to the nature of her business. Her work is focused on Ashiatsu therapy, that is massage involving the use of the therapist’s feet. This is a luxurious, niche version of massage that has lots of potential for growth. However this niche is also not well known, and public perception of foot imagery has developed negative connotations. This created a truly interesting challenge to overcome.
In the years of building her business, Corrie found herself wearing too many hats and as a result, her business was not achieving its true potential. In order to create greater awareness of her practice, as well as challenge preconceived notions of the use of feet in therapy, she needed more customer reviews and to redevelop her brand into one that was more recognizable and iconic.
'The Solution'
* Brand Redesign
* Custom Logo
* Interior Design
The Master's Touch; Coordinated Branding, Refining the User Experience
When I walked in the door of Corrie’s business, her entire brand was lacking a unified presence. The logo was generic, and the website left a lot to be desired. The user experience badly needed a facelift in order to facilitate more appointments and inspire glowing reviews.
My first step was to focus on redeveloping the brand so as to better communicate the services her business provides and help to initiate my long term plan to establish Corrie as an authority on Ashiatsu therapy.
After becoming familiar with her form of massage, and the history of her business, Corrie and I met to discuss her goals for the company and how we can communicate her unique form of service to the world. After exchanging a number of sketches, I created a truly personalized logo by using a print of her own feet to form the basis of the graphic. These are encapsulated under a semicircular arch fitting within a golden ratio.
Following a series of developing drafts, Corrie’s Barefoot Massage would have a logo that is both iconic and pleasing to the eye. This is where I also established the exact purple colors, the font family, and the general design concept that the brand would use henceforth.
This first step was merely one of many in my work to aid her journey to success.
Emboldened with a beautiful new logo, we set to work unifying her brand image. The first stage of this was to get the website corriesbarefootmassage.com functioning correctly. This would also help generate more appointments, and thus more reviews.
We matched the colors, fonts, and the logos on each page. More custom graphics were crafted in order to further unify the brand and establish her authority in this form of therapy. The website was not ADA compliant, had low resolution content, poorly optimized pages, and incomplete features. After addressing each of these issues, we were ready to move on to the physical aspects of her business.
In order to ensure that all aspects of the company shared the same design scheme, I remade all printed materials used by her business. Intake forms, gift certificates, business cards, even the signs in front were remade to reflect the designs I created.
Finally, we renovated her office interior design in order to reflect this push for luxury and authority. All the finishing touches were done here with new matching furnishings, custom created color panels, and custom made signage ushering clients in the door and to leave reviews on the way out. This was combined with a continuing presence on social media through custom graphics and video production to maintain authority and legitimacy.
'The Result'
Prayers answered, Success Delivered
* An instantly recognizable brand and logo
* 200% increase in business and reviews
Corries Barefoot Massage has seen continued business and we established a strong foothold in Google Reviews. She now has dozens of lambent reviews, each a positive reflection of the satisfied customers she continues to serve.
Her clients have noticed the improvements to her website and presentation, and corriesbarefootmassage.com sees greatly improved traffic as a result of my efforts.
The videos I produced with her have enduring popularity on social media and the graphics I created for her feed has helped to triple her follower count.
'Your Success Starts Here'
Corrie Garnet is just one of many stories of entrepreneurs and community leaders I have helped to achieve greater success. My broad variety of skills and experience gives me a masterful perspective on any business of any size. You too can achieve greater success with me on your side.
Master Michael Shryne can help your business reach its true potential without losing sight of your needs and goals. Schedule consultation to clarify decision making, strengthen your leadership team, and develop your company.